With the rise of social media comes a powerful opportunity for businesses to share their brand and message with a wider audience than ever before. Video now dominates the social landscape, accounting for over 80% of content consumption across platforms such as YouTube Shorts, Instagram Reels, Facebook Reels, and TikTok. This shift can’t be ignored by modern brands.
Short-form video is one of the most effective ways to increase visibility, engagement, and brand recognition. Audiences respond to video because it combines visuals, sound, and motion to deliver messages quickly and memorably often within seconds.
More than half of social media users prefer video content, and short-form videos under 60 seconds consistently perform best. These fast-paced, engaging videos are designed to capture attention immediately and communicate a clear, punchy message that resonates with your audience.
For businesses, this means greater reach, stronger engagement, and more opportunities to connect with potential customers where they already spend their time.
At Urban Beat Films, we help you plan, design, and produce social media video content that aligns with your brand and supports your wider marketing goals. From concept development to final delivery, we focus on creating videos that are visually striking, on-message, and tailored specifically to your business.
Effective social media video isn’t just about a single clip it works best as part of a wider campaign. A series of short videos allows your product or service to be reinforced across multiple touchpoints, increasing impact and recall.
Social platforms like Instagram, YouTube Shorts, and TikTok are predominantly viewed on mobile devices. That’s why we design our social media videos in the 9:16 vertical aspect ratio, ensuring they use maximum screen space and deliver the highest possible visual impact.
Below are a few short examples of social media videos we’ve created. They demonstrate what’s possible and offer inspiration for how your own brand can stand out in the fast-moving world of social media.
